Airiolis – My Journey So Far

A Spark at SixteenI was sixteen, bursting with ideas, when I asked my father if I could build a clothing label of my own. Life—exams, costs, and the simple reality of growing up—kept that dream on the back burner …for a while.

The First Attempt (and Its Lesson)

A few years later I rushed in: with almost no research, expensive price tags, uneven finishing, zero real strategy. The result? A quick reminder that a brand without soul—or quality—doesn’t last.

Blocking Out the Noise

While “overnight” influencers flaunted easy success, I made a promise to ignore shortcuts. I spent six months buried in fabric swatch books, visiting mills, and sketching silhouettes that felt genuinely mine. I chose a reliable third‑party manufacturer and insisted on sampling until every seam sat perfectly.

Re‑Education, One Fabric at a TimeI

devoured everything—from cotton weave densities to sustainable dyeing methods. The goal: learn something new about apparel every single day—and apply it. That mindset still drives Airiolis forward.

The Airiolis You See Today

Minimal, luxurious, unmistakably personal. Each tee and co‑ord set begins with fabric I hand‑select and ends only when the finish feels effortless.

Thank You

Building Airiolis is no longer a teenage wish; it’s my chosen career. Thank you for being part of the journey—I’m just getting started.

Karnav Parsana, Founder